Immersive Tech Summit 2018

Interested in seeing how immersive technology can be used within a variety of different industries to transform and shape our levels of interactivity and storytelling experience, solving a multitude of business challenges?

Immersive technologies have been embraced by numerous industries, such as: brand advertising, engineering, education, medicine, car manufacturing and retail. Gartner predicts that by 2019, AR, VR and mixed reality (MR) solutions will be evaluated and adopted in 20% of large-enterprise businesses. This prediction for rapid uptake is based on the increasing range of applications with the enterprise.

By 2020, both consumers and businesses will have easy access to quality devices, systems, tools and services. AR and VR offer new ways for customers to engage with brands and for organisations to achieve efficiencies via devices like smartphone VR, head-mounted displays (HMDs), smart glasses and 3D experience rooms. Data from immersive tech means more personalised experiences, services and products for individuals.